Do Less Whitepaper Style Writing, Say More on Your Blogging Voice and Overcome Blogger’s Crisis

I keep forgetting that the internet is more flexible than the formal workplace we’re used to sitting in. It’s an environment which is OK to let loose and lose the prim and proper clean-cut personality.

And what I’ve noticed looking back at the posts I’ve written, I thought, great pieces but only if I’m trying to get into an Ivy League school.

Over the last few months, I’ve become friends with bloggers that are not ivy leaguegraduates and yet I’m speaking to them like they should be, isn’t that contradictory?

Moreover, this questioning of writing style aligns more with voice, is that how I really speak?

Blue-Toned Microphone Against White by Marc Dietrich


You say professional, formal, I’m on it. You say casual, laid-back, OK cool.

But I’m passionate about deep conversations. I like to probe the innards that reveals for me the process and that’s why I go by the slogan, Relax, It’s Only Process.

Once you understand what is behind the scenes, everything else is easy-peasy.

And that’s me. It doesn’t work for everybody though.

You can call the enlightenment of a blogger is now something that is happening. That’s just that part of me that likes to categorize the new process at the moment. It’s also the nerd in me coming through, thinking deep to try to grasp a newfound reality.

This also happened when I tried to change the way I was blogging a few months back.

And I think it is time to fine-tune the direction of the posts on this blog too.

Many of you already know that I tend to write long posts. Even on a daily basis!


Because I want to. Not because I have to.

Before I even knew what SEO was, I made the blog my platform to practice penning articles.

So over the following months writing became more of an art, a process which began to develop and somehow, the main ingredient was left out – the conversation.

The pieces are great but it’s kinda stale.

Instead, it’s a report on informing you, my dear friend, on where I’ve been, how to do it and behind the scenes of it. I’ve given you manuals after manuals and whitepapers too!

So are you writing whitepaper-style posts on your blog as well?

Notebook Stack by Barbara Helgason

If so, maybe it’s time to ask yourself these questions:

  • Who are your readers and are they interacting with you?
  • Where are you in the process of giving?
  • Are you speaking to yourself or as a friend?

Blogging has become a job for me over the first few months because I had no idea what I was doing! I think business and I jumped into the blogosphere because I wanted a nice space for my own … just like everyone else.

I knew that there were going to be topics about marketing, branding, self-development and online performance. The catch to them all was I was going to make it my mission to put them into digestible bytes for you!

I believe I have accomplished that goal so far.

But as I kept flexing my fingers at the keyboard, I eventually found out that making money online is more about personality. You are selling yourself. Not your soul per se.

You are the brand through which your actions will be filtered through.

How you promote the things you do, teach it and even convey information is important.

Here’s where I thought ‘Shucks! What is my personality? Do I even have one?

I went into a blogger crisis and yesterday was one of those days . It was dark for me.

No sunshine, no rainbows. But I know that’s not going to be the last of it too.

It’s going to happen again.

When you have an uncertain voice, no real identity online yet and even your direction is unclear, you start to panic!

Panic Button


I didn’t know that I’ll connect with great blogging friends.

I didn’t know that I’ll have a mentor.

I didn’t even know that the blog would have a mailing list!

This is part of every blogger’s rite of passage.

Network. Join a mastermind group. Get yourself kicked in the rear!

It has to be done. Otherwise, you’ll never know.

And that’s where I want to ask clearly:

  • What do you know?
  • What have you’ve done?
  • What is useful?

And is all that information valuable to someone who might possibly need it and you, yourself have credibility to explain it? Moreover, would you describe it as a whitepaper or invoke a conversation?

This is where we all fall prey to the blogging voice my friends.

I myself am guilty of it too because I’m just telling you to do things and like a mindless drone, leave no room for comments. Just do this and that will you?

What I’ve come to realize is that the articles are written for you to agree to.

Do I want your honest feedback?

Yes, but if I’m always writing like that I will never know.

I would want you to keep agreeing with me and then I myself will keep writing that way.

So I’m going to make an effort and modify that process around a bit.

Deep conversations on some days, more personality on others. Random surprises.


So that has been on my mind lately.

And I’m going to unleash it.

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