Rich Schefren’s Internet Business Manifesto Rocks Like Yaro s

When Yaro Starak introduces himself in his Blog Profits Blueprint, he also revealed he studied with Rich Schefren on the development of business systems. Rich is considered ‘the Guru to the Gurus’. He also has a report called the Internet Business Manifesto available FREE to anyone who wishes to opt-in.  Alternately, you can also get the paperback copy from Amazon.

What was it that my teacher learned from Rich Schefren? The first thing that struck me was how similar both marketers sound like in tone. As I read through the report, I found it was pure information filled with pictorials to compliment the concepts within.

So with the curiosity element already in place and my purpose towards investigating further, this report led me to believe that what I’m about to learn is in a sense deeper in construction than what I currently am studying now.


What is my vision? What other strategies are there besides the ones I’m working with from the Blog Profits Blueprint? How can I apply them into my blogging eduction?

So far my goal is to write content everyday utilizing the 80/20 principle and forming the visions which motivates me to do so. I wrote yesterday about how your visions can be pierced through to better claim them. In a sense, it is a soul-searching process which is personal and in retrospect, it’s where most questions will be asked and answered.

For me I have yet to understand what it is that deeply moves me to write everyday. I know for sure that I will never stop learning and reading the materials that inspires me to take action on my interests.

And as I continue the process of writing on my blog whether it be through any one of the pillars, I will eventually pierce through a vision providing me a purpose on which I will take action upon. Whether it is a life game plan or mission statement, that may take awhile to formulate. As there are too many layers of which you need to peel off, where to start is already the gist of the battle.

What’s inside the Internet Business Manifesto?

Before you even start reading the first page, the cover itself is a brick-layered outline of concepts. If you’re not familiar with cloud-brainstorming or the modern term mindmapping, it is a compact form of visualizing your path through drawing it out.

Already I’m sold. As I skimmed through the opening pages of why I should read this report, big names in the internet marketing industry are dropped and an outline of Rich’s experience falls into view. His purpose is revealed.

I went into coaching with a vision of the business I wanted to create. I wanted to create a system that could stand on its own (e.g. without me) and help experienced and rookie business owners re-engineer their strategy and systemize their processes, so they could multiply their profits while slashing the number of hours they worked.

Some interesting points:

  • … big business boxes out the smaller guys.
  • … there are an awful lot of people out there looking to take your lunch money!
  • You should build a business that works so well, where you have enough products it makes competing with you undesirable.

As you read on, Richard presents some interesting obstacles along with more mindmapped reasons. He divides the type of person you find marketing, opportunists and entrepreneurs, and how they differ in personality . I would not have thought there would be any difference but his observation do seem probable. It actually lets me understand more of who Yaro Starak is as well – a true entrepreneur in every aspect.

Some more interesting points:

  • Opportunity seekers think opportunistically and entrepreneurs think strategically.
  • Opportunists – “What’s the easiest way for me to make money right now?
  • The entrepreneur knows that their biggest opportunity is always inside their business, following their ideal strategy and not the hot product that everyone is mailing for this week.
  • It’s about 100 times easier to sell to an opportunity seeker than it is an entrepreneur.
  • … the overwhelming majority of Internet marketers are nothing more than digital opportunity seekers
  • … they have no vision of the business they would need to create in order to achieve it … They especially love (and fall victim to) the “Business in a box products where the promises are huge rewards with little to no effort.

Crucial Areas of Your Business

By identifying important aspects of which you already have in place and seeing how deeply your role is in it, you can really understand how interrelated they are. And the sad part is it leaves you no time to do anything else. You have completely tied yourself into a web built by your own self.

Do you have a strategy?

Most internet marketers follow each other to only get better through being faster. This is the opportunist route that adds on more activities which takes away your time. To make it more personal, Rich included himself into this picture. This made him rethink about the processes involved and it lead to a program on how you can prioritize your tasks and have more time to do more productive work.

All time has value; and the way you think about time and think about yourself will affect everything that happens to you inside and outside your business for the rest of your life. In short, you have to value your time before anyone else will.

How much is your time worth? What part of that time is productive time for you? This is time you set aside to generate income generation tasks. Fortune 500 reports this is only 28-38 minutes in a day for a CEO. For you, there’s less responsibility, so you can actually leverage your productive time more.

This is the 80/20 principle mentioned once again. It means you should set aside time to do your most productive work and that only to ensure maximum results. That means doing things less but the benefits are more because of how you have prioritize your productive time.

Determine Your Hourly Rate and Outsource Accordingly

As an added level of productivity, Rich calls his super-productive time a level in which you create a system around your money making activities. This system is meant to work on it’s own and constantly without your supervision. No matter what, there is continuity and a flow of profits coming in.

Think of it as income on auto-pilot with everything set up in place. You would have more productive time to work on other businesses. And to break it down further, Rich helps us see how knowing your hourly rate can expose you to act upon what it is that you need to work on. Everything else can be outsourced below your calculated hourly rate. This goes in accordance with a magic number that is a result of your predetermined goal. With this, it presents for you a truth of which you can focus on raising your hourly rate daily.

Further, the report goes in depth into showing you how you can tell the difference between outsourcing and out-tasking. So if you’re asking for cheap, it’s most likely going to be out-tasking and when you find someone experienced, that’s someone to call over and over again, that would be outsourcing.

Then to break it down further, whenever you have new projects and need to outsource, there are two ways to view your outsourcing agenda – systems and projects. If something is done more than once, try to create a systematicapproach to your business. On the other hand, if it’s something temporary with a deadline, it should be managed as a project.

Being an entrepreneur is about developing, installing, and continually improving the systems inside your business while also being involved in a limited number of projects.

Richard suggests you learn how to manage projects as it is a very important skill for the entrepreneur. He mentions mindmapping as well as a tool which can enhance your performance with work.

One of the best ways to document the way work should be done and how it interrelates to other activities inside your business is by process mapping. Looking at a process in a visual way makes it’s easier to understand the flow, the interactions, and the sub-processes and sub-activities that are constraining your performance.

Once you have developed an outsourcing relationship, there should be a service level agreement (SLA) which measures the performance and the minimum acceptable level of services required. As I finish the rest of the report, there is a correlation on strategies and tactics which Yaro mentions throughout his Blog Profits Blueprint.

The similarity of both content strikes me as the same tactic used for marketing their own programs. It is incredible in it’s formation as it is a timeless approach. Anyone now, later and further more ahead of us will still be able to read and want to take action upon the information. The sell itself is the program and the agenda that comes with it is what makes a killing. You can’t help but to jump onto the bandwagon and let yourself become reeled in.

That’s internet marketing for you baby!

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