Using Pillar Concepts For Great Content


Yesterday, I wrote two articles, namely one emphasizing how I got interested in the Blog Mastermind program and a Top 10 Tips which was inspired from the first. I was reaching another level of writing so I went back to my studies within the Blog Profits Blueprint.

One of the terms which Yaro talks about often and which he stresses when writing content is the word Pillars. In architecture, it is a column with vertical support of which the base is of any shape but circular. But for this article, the definition that securely defines what we’re talking about is the word support.

The Pillars of Good Content

With 7 concepts of which defines the pillars of writing, it’s easy to churn out an article. Each pillar is valid in their own way and provides the reader with information of which should align within your blogging topic.

  • How-to article
  • Definition article
  • Technical blueprint
  • List article
  • Theory or argument
  • Resource report
  • Controversial article

Whether it be an off day where you’re lazy on compiling a list, why not vent and argue on something that’s bothering you? Why not create your own definition of a topic? Why not describe in detail what you’re doing to get where you want to be?

You want to make it a habit to write everyday but at times, it feels like you’re in an English class waiting to get graded. So if you do good, you get thumbs up and if you do bad, you get silence. When you stop writing especially when you’re trying to undergo a pillar, that’s when you must keep writing.

Each pillar leads to the next and goes back and so forth. What’s amazing is that the pillars compliment each other. Once you have conquered them all, jump on over to your communication channels and learn how to market. At this moment, my concern is understanding the pillar concepts of which makes my writing stand out. In a sense, I also want to write for personal reasons but that will be a story for another day.

Focus on giving value.

Some would rather write about something that brings in money but there are many who choose to write about something they like. When you’re writing content day in and out, let it be something you care about, something you like and want to know more about. People are fast to smell something fishy so if you’re pitching a sales tone, your visitors will go somewhere else.

Consistent output is crucial, so if you can’t see yourself writing about a topic in six months, don’t choose that topic.

I like to use myself as a testing point. I would ask myself. Would I read this? Most of the time, if the answer is no. I would go over and ask myself why I don’t like this article. Why was it not speaking to me? So these are some questions which I felt was important to me when I’m reading. Do I feel compelled to act on the subject or is it pure mental candy? Whichever, you need to challenge yourself as you revise.

Review, Revise, Rewrite

I consider words as babies. Without them, what kind of mother would I be? So I have to learn to take care of them by packing them up in nice, comfortable and viewable clothes. I’m practically letting my babies become viewed by the world. So by having this concept it puts my instinct of nurturing upfront.

Other times, I’m lazy. I admit it but when I make writing personal, I can’t abandon my ideas. I’ll be too tired of having to go over something I have written just to correct grammar, rewrite sentences and omit entries. It all seems like too much work.

When I was blogging on WordPress.com, it gave me the ability to spellcheck and tell me if I have an incorrect writing style. But when I self-hosted bookmarklove.com and installed the stand-alone installation of WordPress for Blog Profits, I couldn’t find that feature. It was available as a stand-alone plug-in called After the Deadline. This activated the proofreading button within my posts. So I’m all set.

Update: WordPress acquired After the Deadline and it’s integrated into later versions after 2.7.

With my mind still fresh I like to go over my writing manually, other days I’ll let the software correct the work for me.

Focus on helping, educating and entertaining through your words and you will have the building blocks – your pillars – for a successful blog.

You Get What You Pay For

As I review over the Blog Profits Blueprint and align it within my studies in writing good content, I get excited more and more everyday. I can taste the sweetness of pillar writing just from emphasizing what it is that is given to me. Hence, the pillar chart above which Yaro has mind-mapped will give you an idea of what I mean.

I listen to the blueprint at least twice a day and listen to the mindset audio program to allow myself the development of strategies and tactics for blogging profits. Then I write down questions which doesn’t make sense and eventually try to market what it is I have learned through writing.

Now I haven’t ventured out into the forums yet. I just haven’t made use of mingling with other mastermind members so I’ll have to step up on that. There’s so much information to read, it’ll be a waste to not learn what I can while I can.

In the upcoming notes, I want to lean towards the 80/20 principle. This is also known as the Pareto principle. In lesson 1 within Blog Mastermind, Yaro starts off his mindset audio program with this rule.

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