Warning: EnergyGuard™ Elastomeric Roof Coatings can freeze below 32° F. This is because the product is water based. In case of freezing temperatures, stop the application process. After application, you must allow the product time to dry before exposing the elastomeric roof coating to foot traffic or water. You should also cover the containers and dispose them responsibly after application. In case you or someone else i.e. a child ingests the coating seek immediate medical attention. Don't induce vomiting. https://www.youtube.com/watch?feature=youtube_gdata&v=ggLAUsiuI_o
A: It can be applied in the similar manner that we apply paint. We can use a paint roller to apply it without any hassle and use of special tools. You can also check the specific manual of instructions from the maker for particular directions. You should also check if it requires single or double coating or the use of a primer before its application.

Heat which is created elsewhere that is transported by means of a fluid, such as water or in our case air. Spray foam insulation's most important attribute is the ability to air seal creating a custom airtight envelope within the building structure. The added benefit to air sealing is the ability to block convective heat transfer from interior to exterior during heating months and vice versa during cooling months, as the heat cannot escape through gaps in the buildings envelope without the aid of air movement from infiltration as a means of transport.
Open-cell is also known as half-pound foam. It has an R-Value of 3.5-3.6 per inch, and its density is bout 0.5 pounds per cubic food. Low-density foams like these are made partially from raw biological materials Carbon dioxide or water is also used in the makeup. Open-cell uses far less material than closed-cell, but its R-Value is lower. Also, open cell requires a vapor retarder (like gypsum wallboard) and is riskier when used for roof sheathing. It's not highly recommended that you use open-cell insulation if you live in a cold climate unless you have that extra barrier. You should also compare how much money you spend versus how effective the open-cell insulation is wherever it's installed.
Carefully examine the roof membrane (surface material) for cracks, tears, blisters, evidence of ponding, exposed foam, and open seams. If already coated, evaluate the condition of the coating. Pay particular attention to areas around roof penetrations (vents, skylights, pipes, etc), ponding areas, cracks in parapet walls, and the attachment of roof membranes to parapet walls. Roofs should be in good condition to warrant coating.

I am on my third project with foam it green. I like the simplicity of it, the color blending to make it green, it alerts you quickly if something is wrong with the blending so you don't waste alot of valuable material. Follow the instructions closely, put in the prep time and you will have no issues. It seems most people's negative comments have to do with not following instructions or guidelines. It is about as close to point and shoot as you can get but there are still some essential details that need attention. The only complaint I have is the fragility of the gun, last project I cracked one on accident but luckily needed two kits to finish the project so I had a back up, but I was more careful to gently lay the gun down between applications.
Here's a simpler, less expensive alternative: Cut some 2-inch-thick rigid-foam insulation and glue it to the subfloor between the joists or support it with nails driven partway into the joists. Then fill any gaps between the edges of the foam boards and the joists using the canned spray foam sold at home centers or hardware stores. An even easier option is to nail the foam panels against the bottom edge of the joists and seal the joints with canned foam, but you'll lose some headroom and access to any pipes and wires between the joists. As with spray-foam kits, protect yourself and the floor from the dripping globs of canned foam. A full face shield, gloves, and a hat would be a good start. 

Some states, municipalities and utilities have programs. Check with your coatings manufacturer for further information. As a membership benefit, RCMA provides maintains a database of current information on rebates and tax credits for installing reflective roofs. RCMA’s customized search tool can be used to find the most up-to-date listings of reflective roofing financial incentives available.

Roof coatings can add 25 years to the service life of a roof and reduce the amount of discarded roofing materials that end up in landfills. The infrared image on the right shows 175 °F (79 °C) on the uncoated (black) section of the modified bitumen roof. The coated (white) section is 79 °F (26 °C). Field studies have shown that cool roof coatings can lower rooftop temperatures and reduce air conditioning bills.

Roof Coating