OK, Peter, I finally went back and read Alex Wilson's article on what he perceives as a serious problem. I haven't seen the full report, but based on the summary he wrote on the Green Building Advisor website, I question the science. It seems to me that he's chosen the wrong metric and he's basing his conclusion on too many assumptions because he doesn't have enough data. You can see my comments at the end of his article. http://www.youtube.com/watch?v=ggLAUsiuI_o
In general, cantilevered steel beams are a nightmare. If part of the steel beam is in contact with exterior temperatures, then it's best if the interior portion of the steel beam is covered on all sides with insulation. This is generally impossible (because the interior portion of the cantilevered beam generally supports a load, meaning that you can't wrap the steel beam in insulation on all sides).

United Coatings™ Roof Coat Elastomeric Coating is an effective coating for providing long-term reflectivity over a wide range of roofing substrates. The high reflectivity of Roof Coat Elastomeric Coating keeps the roof substrate cool, which not only helps prolong its longevity but also helps save on energy costs. Roof Coat Elastomeric Coating’s rich consistency uniformly covers the textured profile of various substrates, forming a flexible monolithic membrane that provides protection from normal weathering, aging, and ultraviolet exposure. https://m.youtu.be/ggLAUsiuI_o
Loctite TITE FOAM Window and Door is a Loctite TITE FOAM Window and Door is a new generation of polyurethane-based insulating foam sealant that expands to fill seal and insulate around window and door jambs. Loctite TITE FOAM is a minimal-expanding foam based on purified and concentrated ingredients that provides four times more density versus conventional window and ...  More + Product Details Close http://www.youtube.com/watch?v=ggLAUsiuI_o&feature=youtube_gdata

In addition, it's difficult for an inexperienced installer to evenly spread the insulation foam over a surface. Miissing spots can leave holes and gaps for cold air to get through. Proceed with this project yourself only if you're doing a small insulation project -- such as installing foam in a crawl space or around your plumbing. Leave larger projects like the attic, basement or garage to the professional insulation contractors. Insulation professionals have the tools, equipment and background knowledge necessary. Moreover, they know how to accurately price insulation, whereas you could inaccurately budget for a DIY project and end up paying significantly more. Don't take the medical, physical or financial risks that come with pursuing this as a DIY project unless you're absolutely certain you have the skills. https://youtube.com/v/ggLAUsiuI_o

You’ll quickly recover your investment in a new spray foam insulation system. Your productivity will soar at the same time you’re spending less on material costs and overall operating costs. And by giving your customers the benefits of polyurethane spray foam over traditional, inefficient fiberglass, they can expect higher resale values from their properties and significantly lower utility costs. Using spray foam to minimize air leaks in walls and roofs, a typical homeowner could save up to 15% on heating and cooling costs, according to the U.S. Department of Energy.
I did a LOT of prep before using this product. Cleaned, vacuumed, installed additional insulation etc etc etc. This spray foam was easy to work with, and did it's job as it was supposed to. If you are curious, this kit was purchased because - every "foam insulation company" I contacted either did not call back (due to no interest) OR this was too small of a job. That is why I went DIY on this one, that and: I was advised by one of these companies that they have a minimum $2k job because ... (insert your answer here, but I will choose that everyone needs to eat).

R-value is the term given to thermal resistance to heat flow. The higher the R-value of an insulation product, the more effective the insulation properties. Spray polyurethane foam comes in a range of densities and cel structure. Low density foams are referred to as Open Cel SPF while higher density foams are referred to as Closed Cel foam. 1.8-2 pound polyurethane foam has the highest R-value of readily available spray foam insulation used in homes and buildings.[4]

Roof Spray Foam Insulation